Nokia continues to over $ 2 billion loss

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  • Friday, April 20, 2012
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  • Improve the business strategy of CEO Stephen Elop not seem to bring effective, although sales of Nokia smartphones Lumia also has up to 2 million.

    Comes with a sales message you I/2012, Nokia also announced layoffs head of sales Colin Giles. The reason is explained both by phone maker Finland is gradually losing market share in Asia, where the low-cost phone line to the throne. Specifically, sales of Nokia's largest market - China has declined 70% over the same period in 2011.
    This is considered the worst period for each phone manufacturer to keep the world number one spot.With a net loss of up to 1.6 billion euros (2.6 billion), many had predicted, on CEO Elop "pack" Nokia is not far off.
    However, the analysts said that Mr. Elop will remain in the Finnish manufacturer at least until May 1/2013. There is a positive signal to observers believe this, that sales of smartphones Lumia impression that the company has launched. Specifically, in the quarter I/2012, Nokia has shipped a total of 2 million units Lumia - an impressive figure as if aware that Android takes over more than a year to get that revenue.
    His task now is to Elop further improve Lumia smartphone sales - the main weapon to help Nokia to react with Apple and Samsung, the two largest phone manufacturer in the world.
    Reform plan of the CEO Elop was officially launched January 2/2011 after a move started with Microsoft, using Windows Phone operating system of the company. Since that time until now, Nokia's share price has declined about 2/3 because this strategy does not get large consensus from investors.
    Sales of Nokia phones has dropped a total of 24% over the same period last year. Meanwhile, the value of this company into the present time about 11 billion Euro.


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