You want to grow your business? Please pay special attention to women, especially housewives. "Women play a major role in making purchasing decisions for most items on the market even automobiles, electronics, and insurance. "
Kat Gordon said. She is a bright lapva creative director of Maternal Instinct, a marketing company that supports the brand connect with the market for married women.
"In fact, only three kinds of goods online that man has the right decisions more often than women: It's music, auctions, and computer hardware. However, research tells us that 71% Women only consider brand when buying beauty products and home hygiene products. So, if your company does not sell mops and makeup, you have a great opportunity to play brand to the customer object.
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| Positive communication in the sales process, sharing the stories of people, companies, and "legend" around the creation of products. |
This opportunity is how big? According to Gordon, women now control $ 13 trillion in total 18.4 trillion of consumer spending worldwide. More and more women are employed wage gap between men and their increasingly narrow that affect women's denquyet to continue shopping.
Here are a few tips about any business can better approach, attract and retain female customers.
Approach:
Social networking: Women who have active participation of social networks, especially Facebook. Find a community where the majority of your potential customers to join and become donors. Do not build a new community and want to change the habits of women.
They are too busy to care
Mobile Phone: If your site has not been optimized for mobile phones, please put this on top priority list. Mothers in fact a lot of work through mobile phones because they really are too busy. A U.S. study results showed that mothers spend an average of 17 days / year in the car with their children.
Video: Women who are extremely favorite video. On average, women spend more than 90 minutes a month to see the video on YouTube. More than 80% of mothers looking for online video for a preview of the actual product looks like. Let's seize this opportunity and make the video interesting ads.
Convincingly:
Talk sincere: To have the opportunity to chat with female customers, see them as a friend. Gordon calls this a "bridge of thought." What do you talk to, share with clients what women should like you to share your friends socks, not to attract potential customers. You will convince them with sincerity, not with rhetoric.
Always humor: Humor is one effective way to connect clearly with women. Women do not like ambiguity, indifferent and apathetic. On the other hand, one thing is for sure the sales staff friendly, fun is always good impression.
Demonstrating the diversity: Only 4% of households in the United States in accordance with the model: the father out of work, the mother in a care home and family with children under 18. There are many different forms of women, from single women, single mothers to the mothers as economic pillar. Please study the characteristics of potential customers prior to the marketing plan because not all women are the same.
Using the idea of women: When you hire an advertising firm, most likely your campaign will come from a creative director is male because only 3% of creative directors are women. Not necessarily men do not understand women, but because you are paying for the bills, so you may request a female creative director for his campaign.
Let go: When price and quality the same, 82% of women said they would likely buy from companies that support charitable activities they care about. Women also said they will try or switch to a brand new one if they feel doing so help other people. Join the funding for an organization, volunteer activities in accordance with the principle of operation of your company. This activity has a positive contribution to society, both good impression in the eyes of customers.
How to retain customers
Location: Very few companies take the time to express sincere gratitude to the guests. Be the exception. Words "thank you" sincerely for women is like a surprise gift.
Providing excellent service: Listing your phone number on every page of the website and limited to bother with the female customer calls directly. Answer your phone and answer emails and tweets. Women are not just a single client, they will share with people they know everything they know.
Communicating positively: The more you focus on female customers, you will be more successful. Positive communication in the sales process, sharing the stories of people, companies, and "legend" around the creation of products.
Collect feedback: insight most valuable product or service from your customers. So do not be afraid to ask, female customers are always happy to share their feelings when asked.
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